Recently I came across the website of a gentleman named Perry Marshall. He is one of those webvertising gurus out there. He has written books and regularly runs seminars, usually focussing on how to get most out of Google AdWords.

One of my weaknesses is that I am sceptic of gurus. After I read some of Perry’s stuff however, I learned that common sense, mixed with a little creative thinking will get you a long way when advertising with Google. Perry’s main tip was so logical yet genius; make sure any ads you place on Google are relevant to both your product and the Google users you’re aiming at. It felt like one of those things I could have thought of myself, but never had.

Then came the next question: what is relevant? Perry can’t answer that for me. To find that out I’ll need to experiment a little with different types of ads. The first one I’m trying is hopefully enticing the Google user to follow us on Twitter. Because remember, this is a social marketing experiment.

Whether this approach turns out to be relevant, I’ll tell you in a week or so. For now, thanks Perry, for making me think more about AdWords.