A few days ago I wrote a post about starting some experimenting with Google AdWords. After the campaign has been running for a few days we are seeing some interesting, albeit fairly expected results.
First, let me outline how we set up our AdWords campaign. We create one campaign targeting only English language search queries made from Japan, the target market for our Japanese website. We attached four ads to this campaign, all targeting the same search key words.
We wrote the following ads:
What we are interested in is the click-through rate for each individual ad, and fortunately Google offers that statistic.
No entirely unexpected, only the first ad received a fair amount of clicks, with a click-through rate of 0.78%. The other ads have not yet received any clicks. The campaign has only been running for a few days so far, and the market segment we are aiming at is fairly small, but what this tells us so far is that if an ad arouses curiosity in the visitor, they are more likely to click.
We will keep you updated of our experience as we go.
Recently I came across the website of a gentleman named 
