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Twitter weekly updates for 2009-10-05

September 27th, 2009 by Wouter No comments »

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Twitter weekly updates for 2009-10-05

September 27th, 2009 by Wouter 1 comment »

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Twitter weekly updates for 2009-09-20

September 20th, 2009 by Wouter No comments »

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Twitter weekly updates for 2009-09-20

September 20th, 2009privacy by Wouter No comments »

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5 things you need to get started in web hosting

September 14th, 2009 by Wouter No comments »

Getting started

Getting set up to sell web hosting services is not difficult. The financial threshold is fairly low. For the equivalent of a few hundred US dollars you can be up and running. To get started you will need the following five things:

  1. Web space. Specifically a large chunk web space that you can dice into smaller chunks of web space, which you can sell/rent out. Think of it as owning a building, which you can split up into units that you rent out individually. JAQQLE provides this service in the form of reseller account, available on our European and Japanese websites.
  2. Domain reseller account. You want to be able to offer your clients domain names to go with their hosting accounts. A hosting account without a domain name is like a house without a telephone: communicating with the outside world is very difficult. This means you will want to sign up for a reseller account with a large domain registrar. We use Enom, because they allow our billing software to access their service, which is a big help in automating stuff. Enom does not offer resellers account directly, so you will need to sign up through another reseller. JAQQLE offers this service on our European and Japanese sites.
  3. Automation software. In the previous point I mentioned automation. Doing everything by hand is possible, but if you have more than a few customers it will take up a lot of time to keep track of who ordered what, whether they paid, payment processing, etc. Fortunately there is a host of automated services available. We use AWBS, which takes care of our billing, domain registration, hosting account creation and much more for us. It basically runs our whole website. This will be your biggest upfront investment, but the $169 it will set you back will repay itself quickly. There are other options available, all with their own price. WHMCS and WHM AutoPilot are some examples of other options out there. We recommend you do some research to see which piece of software fits your needs best.
  4. Some coding knowledge. While most of the above software packages are out-of-the-box solutions, you will want to customize them to a degree. Coding knowledge will come in handy too when your customers start asking you for support. Don’t get into the web hosting business without understanding a little about the back-end of websites.
  5. A promotion plan. There are a billion (guess) web hosting sites out there. One of the reasons for that being that it is an easy line of business to get into. You will need to find a way to set yourself apart from the others. This means you will need to find your little nook of the market. You can start by offering your services to people that you know. That supply will obviously be limited though, so you will need to figure out a specific niche you want to service. JAQQLE focuses on providing English language web hosting services to the foreign communities in Europe and Japan. Especially for Japan this is a niche where there is not a lot of competition yet. You will need to find your niche and tailor your service to your target market.

If you don’t want to bare the burden of taking care of your own billing and server maintenance, but just want to practice your marketing skills, there is an alternative. It’s called Resellerspanel.com. Here you can get set up for free, and you receive commission for every sale you make. You don’t have much control over the products that you can offer, but if you are looking to test your skills, it is a good place to start.

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AdWords learning

September 14th, 2009careers by Wouter 1 comment »

A few days ago I wrote a post about starting some experimenting with Google AdWords. After the campaign has been running for a few days we are seeing some interesting, albeit fairly expected results.

First, let me outline how we set up our AdWords campaign. We create one campaign targeting only English language search queries made from Japan, the target market for our Japanese website. We attached four ads to this campaign, all targeting the same search key words.

We wrote the following ads:


  • Follow me on Twitter
  • My name is Jaqqle and I would like
  • to help you host your website
  • twitter.com/JAQQLE

  • JAQQLE Web Hosting
  • Follow us on Twitter for news and
  • special discounts on our services
  • twitter.com/JAQQLE

What we are interested in is the click-through rate for each individual ad, and fortunately Google offers that statistic.

No entirely unexpected, only the first ad received a fair amount of clicks, with a click-through rate of 0.78%. The other ads have not yet received any clicks. The campaign has only been running for a few days so far, and the market segment we are aiming at is fairly small, but what this tells us so far is that if an ad arouses curiosity in the visitor, they are more likely to click.

We will keep you updated of our experience as we go.

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Twitter weekly updates for 2009-09-13

September 13th, 2009 by Wouter No comments »

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Some sound AdWords advice

September 12th, 2009 by Wouter 3 comments »

Google Adwords LogoRecently I came across the website of a gentleman named Perry Marshall. He is one of those webvertising gurus out there. He has written books and regularly runs seminars, usually focussing on how to get most out of Google AdWords.

One of my weaknesses is that I am sceptic of gurus. After I read some of Perry’s stuff however, I learned that common sense, mixed with a little creative thinking will get you a long way when advertising with Google. Perry’s main tip was so logical yet genius; make sure any ads you place on Google are relevant to both your product and the Google users you’re aiming at. It felt like one of those things I could have thought of myself, but never had.

Then came the next question: what is relevant? Perry can’t answer that for me. To find that out I’ll need to experiment a little with different types of ads. The first one I’m trying is hopefully enticing the Google user to follow us on Twitter. Because remember, this is a social marketing experiment.

Whether this approach turns out to be relevant, I’ll tell you in a week or so. For now, thanks Perry, for making me think more about AdWords.

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Twitter weekly updates for 2009-08-30

August 30th, 2009 by Wouter No comments »

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Starting a web hosting business

August 25th, 2009privacy by Wouter No comments »

I tried this once before, a good five years ago, when I started university. I bought myself a hosting resellers account on eBay for not a lot of money and got started hosting my friends’ sites. One of my friends was designing websites, and his customers created a steady, albeit small flow of income. Then my friend succumbed to cancer; a tragic loss, and it yanked the carpet out from under the feet of my little hosting operation.

A little while ago I decided that with little experience tinkering with that reseller account five years ago, as well as the knowledge about Linux, web servers, etc. I have gained since, put me in a good position to try again. On a slightly larger scale this time though. The name came first, on a particularly slow, rainy Tuesday evening around 18:45 I doodled the name JAQQLE on a piece of paper. The adventure had begun.

I still have friends who need web hosting, and their needs are enough for me to break even on a cPanel-based VPS I bought from HostV. I still had a license lying around for AWBS, which now comes in handy.

Armed with this I have set out to provide web hosting services to the foreign community in Japan, where I currently live, and my native Europe, where many of my friends still live. I hope that by focusing on two markets I’ll be fishing on a larger pond. Larger pond means more fish… Anyway, you get the picture.

At the moment I’m still folding a design around the AWBS software, which I hope to finish in a week or two. From there on I’ll need to figure out how to promote my services, because competition is fierce. I have some ideas though on the use of social media (Twitter, Facebook, this blog) to communicate directly with clients and potential clients.

So if anything, this enterprise is an experiment in social marketing. On this blog I will document my experiments, experiences and accomplishments. Please subscribe to the RSS feed of this blog to keep up with me, and with JAQQLE.

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