- Welcome to new #hosting customer http://www.publiguiaperu.com #
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Getting set up to sell web hosting services is not difficult. The financial threshold is fairly low. For the equivalent of a few hundred US dollars you can be up and running. To get started you will need the following five things:
If you don’t want to bare the burden of taking care of your own billing and server maintenance, but just want to practice your marketing skills, there is an alternative. It’s called Resellerspanel.com. Here you can get set up for free, and you receive commission for every sale you make. You don’t have much control over the products that you can offer, but if you are looking to test your skills, it is a good place to start.
A few days ago I wrote a post about starting some experimenting with Google AdWords. After the campaign has been running for a few days we are seeing some interesting, albeit fairly expected results.
First, let me outline how we set up our AdWords campaign. We create one campaign targeting only English language search queries made from Japan, the target market for our Japanese website. We attached four ads to this campaign, all targeting the same search key words.
We wrote the following ads:
What we are interested in is the click-through rate for each individual ad, and fortunately Google offers that statistic.
No entirely unexpected, only the first ad received a fair amount of clicks, with a click-through rate of 0.78%. The other ads have not yet received any clicks. The campaign has only been running for a few days so far, and the market segment we are aiming at is fairly small, but what this tells us so far is that if an ad arouses curiosity in the visitor, they are more likely to click.
We will keep you updated of our experience as we go.
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Recently I came across the website of a gentleman named Perry Marshall. He is one of those webvertising gurus out there. He has written books and regularly runs seminars, usually focussing on how to get most out of Google AdWords.
One of my weaknesses is that I am sceptic of gurus. After I read some of Perry’s stuff however, I learned that common sense, mixed with a little creative thinking will get you a long way when advertising with Google. Perry’s main tip was so logical yet genius; make sure any ads you place on Google are relevant to both your product and the Google users you’re aiming at. It felt like one of those things I could have thought of myself, but never had.
Then came the next question: what is relevant? Perry can’t answer that for me. To find that out I’ll need to experiment a little with different types of ads. The first one I’m trying is hopefully enticing the Google user to follow us on Twitter. Because remember, this is a social marketing experiment.
Whether this approach turns out to be relevant, I’ll tell you in a week or so. For now, thanks Perry, for making me think more about AdWords.
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